We have finally reached the end of the semester!
This week marks my last week of marketing classes, and with it, I’m sad to say,
will most likely be my final blog post. As a result, I wanted to reflect on
some of the objectives that I have achieved this semester in my marketing
class.
Without further adieu, here are five of the
objectives I feel I have achieved this semester through taking this course.
Objective # 1: Understand that the marketing
process starts and ends with customers and consumers.
This objective is arguably one of the most
important takeaways of the course in my opinion, because if there’s one thing
that I learned about marketing this semester its that consumers matter. Whether
its their positive or negative input, customer feedback is essential to the
marketing process because it dictates what changes will be brought about for
the product in its production phases and furthermore it effects how many more
consumers will be interested in buying the product in the future. Being aware
that the marketing process is a continuous cycle implicitly tied to consumers
and their opinions is extremely important.
Objective # 2: Analyze and evaluate basic financial
statements and business formulas (profit, ROI, etc.)
I am most proud to have achieved this objective
this semester, because financial analysis is not my strong suit. By working on
my practice marketing simulation, I was able to further my understanding of how
to analyze financial data in order to determine what decisions I should make for
my business. Without the practice marketing simulation, I would not have been
able to develop the skills necessary to perform such financial analysis all on
my own.
Objective # 3: To have the opportunity to put
marketing into action via team and individual projects, research, reports and
presentations.
Throughout the course we were given the opportunity
to integrate marketing concepts we were learning in class and from the textbook
into our own work, whether it be individually or in teams. Specifically, I
think that I was able to develop stronger presentation skills this semester by
doing presentations such as my TED talk, commercial critiques, and practice
marketing analysis.
Objective #4: Participate and communicate as an
effective member of a team.
The hardest objective for me to achieve this
semester was how to maximize the productivity of my practice marketing
simulation team. This was a constant struggle for me throughout the course,
however with time it got better as I learned how to properly communicate with
my team members and how to work past certain road blocks we faced. Working with
groups always has its challenges, but a major lesson I learned from my
experience of working with groups this semester is that not everything is under
my control, and sometimes that is okay.
Objective #5: Appreciate the integrated role of
marketing in business decisions.
The last objective I wanted to highlight was
learning that marketing is implicit in all business decisions. I think that
this is really important, because a common misconception of marketing is that
it only relates to the advertising and communications of a company. I learned
that this could not be farther from the truth this semester, because marketing
is a part of each and every business decision from research and development all
the way to product distribution.
Before I sign off for my final post, I want to take
the time to thank you all for reading my blog and hope that you were able to
get something out of it! I had a lot of fun with this project this semester!
That’s all for now,
-XOXO M
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