Marketing by Marissa: Blog 4: Rissa's Recommendations for Fall

After writing about one of my favorite brands in my third blog post, I was inspired to come up with a definitive list of my top picks for the fall fashion season. So, I have dedicated my entire fourth blog post all to some of my favorite fall must haves! Without further adieu, here are Rissa’s Recommendations for what to get this season.

Ranking in at number one is the brand Hunter, which is a designer rain boot label. Hunter boots are a must have for the fall mud season, as well as the transition into early winter. They offer a wide array of styles, colors, and types of boots to cater to any girl’s taste. They also sell customized socks to winterize their boots so that they can be worn even in the colder months. I purchased my first pair of Hunter boots last fall and probably wore them every other day up until the end of the spring! While these boots are pricey, they have great value in my opinion because they are versatile, stylish, and practical.

My second brand recommendation for the fall season is American Eagle Jeans. Not only are these jeans affordable, I have found that they can last up to many seasons and should thus be a staple to every girl’s wardrobe. American Eagle does a great job designing jeans that flatter all body types as well catering to a wide array of style types within their denim line. My favorite fit is the Skinny Kick Boot in dark wash, because I find this pair to add a sense of sophistication to my look while at the same time ensuring me comfort. American Eagle is a good example of a company that has successfully developed it’s brand personality, or set of human characteristics associated with the brand. For American Eagle, its brand personality is young, flirty, and fun because they target to young and trendy women.

Coming in at number three on my list of brands to get is Patagonia. Patagonia is another designer brand, however it’s focus is on outdoor wear. In particular, I would recommend any of Patagonia’s fleeces or jackets for the fall season because they are of very high quality as well as very trendy. Patagonia is another great example of a company that has a well-established brand personality. It is also an example of a company that spends a considerable amount of time trying to establish its brand equity, which is the added value a brand name gives to a product beyond the functional benefits provided. Patagonia has become one of the most successful outdoor wear companies in the industry because it prides itself on its core values and the notion of maximizing the happiness of each and every consumer for a lifetime. All Patagonia products come with an ironclad guarantee, which is another reason why it is such a highly respectable brand.

My fourth recommendation would be to shop at Express. Express is another great example of a clothing store that is up to date with today’s fashion trends, is reasonably priced, and that flatters all body types. My favorite part of Express is their business section, because they offer high quality work clothes for young women who are just entering the work force as well as clothing for mature women who are already in the working world. Express also offers a wide arrange of night time outfits that are perfect for going out for a night with friends, on a date, or simply having a lazy weekend at home. Any Express item will make you feel confident because each article of clothing was specifically designed to make you look and feel you’re very best.

A final brand that I have recently become acquainted with and have immediately fallen in love with is Lululemon Athletica. Lululemon makes fashionable workout clothes that are perfect for women who are on the go and want to look good doing whatever it is they are doing! In particular, I would recommend a pair of their leggings. While they are expensive, they are extremely flattering and are designed to last a really long time. They also are a very comfortable material and can be worn while working out, running errands, or even out with friends. There are many different styles, colors, and types of leggings available so it should not be a problem finding a pair that works for you!

Rissa’s Recommendations Re-Cap